Pink Attitude, the contemporary female creativity è il progetto editoriale dell’agenzia di comunicazione Underscore che afferma con decisione l'importanza del lowbrow o pop surrealism quale emblema di nuove e fervide factory artistiche.

Through this book, an introduction to the fantastic Pink world of cultural contemporaneity, the need to bring together female creativity that moves around the concept of Pink Attitude, told in the… pages with slightly retro graphics, becomes objective. Pink Attitude is a way of living, of perceiving, of speaking, of moving, of thinking. Irony, at times almost noir at others sarcastic, is the component of this intellectual attitude. Love and death, romance and decadence, eroticism and childish innocence, pink and black, good and evil, strident but close contrasts, outline the boundaries within which this new current of thought moves.